SEO, or Search Engine Optimization, is the art and science of optimizing your website to improve its visibility on search engines like Google. It is an integral part of digital marketing efforts to promote a website regardless of its occupied niche.
At its core, SEO aims to enhance the organic (non-paid) ranking of a website's pages in search engine results pages (SERPs). This is crucial because most users tend to click on the top search results when seeking information or products online.
SEO works by employing a combination of techniques and strategies, including keyword optimization, content creation, on-page optimization, link building, and technical improvements. It's a multifaceted approach that seeks to align your website's content and structure with the search engine algorithms' criteria for relevance and authority. As search engines continually evolve, staying up-to-date with best practices is vital to ensure your website ranks well and attracts the right audience.